This week Vogel's released a limited edition series of unique packaging for their original loaves after a special collaboration between two of New Zealand's original favourites - Vogel's and celebrated artist Dick Frizzell.
Best known for his iconic piece Mickey to Tiki, which sold for a record $110,000 in 2013 and has sold more than 30,000 prints in total, Dick Frizell hand-drew the entire Vogel’s label, including the famous Vogel’s wheat stook and Vogel’s logo, before hand-painting it using ink and gouache. He then oversaw the scrupulous transformation from painting to digital artwork, which will replace the existing packaging of just one-million loaves, which went on sale earlier this week.
Dick believes that artwork should be enjoyed by all and that everyday objects can be turned into art and this collaboration provides all New Zealanders with the chance to own a unique piece of Dick’s artwork - for the price of a loaf of bread.
Dick’s original print has been turned in to a very limited-edition poster (valued at $100 each) and we have five to give away. To be in the draw to win, simply enter your details in the form below.